In a bid to deepen retail insurance in the country, an insurance firm, AIICO on Friday announced its partnership with Wema Bank Plc.

The information is contained in a statement issued in Lagos by Mr Ademola Adenekan, Manager Creative, Strategic Marketing and Communications of AIICO.

Adenekan said the aim was to encourage people, especially rural dwellers to embrace insurance.

“It is specifically, to increase access to retail insurance products,” he said.

The News Agency of Nigeria (NAN) reports that the partnership was endorsed by the National Insurance Commission and the Central Bank of Nigeria.

Similarly, Mr Adewale Kadri, AIICO’s Executive Director, Technical, stressed that the partnership was to increase insurance awareness through Wema Bank’s distribution network.

“The public, especially rural dwellers can now be linked to AIICO’s bouquet of retail products through Wema Bank’s digital channels anytime and anywhere.

“Both organisations have a legacy of trust and resilience that have won the loyalty of customers over the decades.

“We look forward to a fruitful outcome of the endeavour to the delight of the general public,” Kadri said.